Saturday, September 24, 2005

Serenity and Joss Whedon

As a longtime fan of Joss Whedon - the kind that watched Firefly - the tv show on which the Serenity is based- from the very beginning while also watching Buffy and Angel - it was a 3 night a week Whedon slam for a while there -- I'm thrilled to announce that I am one of the lucky bloggers that was chosen and confirmed for the screening of SERENITY in NYC.

I thoroughly understand the reason Joss wants to make use of the blogosphere to promote SERENITY. And that's because he wants the film to be a huge, friggin' succcess, so he can go ahead and make the sequels. And since I want him to make sequels too, because I love his brand of storytelling, I'm really happy to be able to participate in the process.

Moreover, as I mentioned below, I think the fact that he is making use of the blogosphere to do this, is admirably savvy. In order to do an end run around the Powers That Be, you have to learn to trust and respect your audience. And if you give your audience the great kind of product that Joss and his production company, Mutant Enemy, produced for years, your audience is going to be damn loyal to you. And want to help back.

Moreover, getting fans in the blogosphere to advertise for you for free is a nifty concept. If only more people in Hollywood were attuned to this new paradigm for worthy material. It's part of an essential industry revolution that I think is going to occur during the next years, where fans become more empowered than the old system allowed. Fans will get more of what they want and thus be happier. Maybe we'll get less of the dumbed down Hollywood thing.

Joss, admirably, is in the vanguard of all this.

And the pictures are pretty, too.

So here's my first contribution to the Jossian success:

Joss Whedon, the Oscar® - and Emmy - nominated writer/director responsible for the worldwide television phenomena of BUFFY THE VAMPIRE, ANGEL and FIREFLY, now applies his trademark compassion and wit to a small band of galactic outcasts 500 years in the future in his feature film directorial debut, Serenity. The film centers around Captain Malcolm Reynolds, a hardened veteran (on the losing side) of a galactic civil war, who now ekes out a living pulling off small crimes and transport-for-hire aboard his ship, Serenity. He leads a small, eclectic crew who are the closest thing he has left to family –squabbling, insubordinate and undyingly loyal.

I can't wait to see what happens next.


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